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MUFG Union Bank Marketing Specialist, Assistant Vice President - Marketing Strategy, CA in San Francisco, California

Marketing Specialist, Assistant Vice President - Marketing Strategy, CA - 10041936-WD


Discover your opportunity with Union Bank®, a division of the Mitsubishi UFJ Financial Group (MUFG), the 5th largest financial group in the world. At Union Bank, we have our clients’ best interest in mind and draw on more than 160 years of experience to understand their distinct needs to tailor our solutions. We’re part of 180,000 colleagues around the globe striving to be the world’s most trusted financial group, knowing that trust starts with a culture of putting people first and empowering you to achieve your potential. Join Union Bank, where being inspired is expected and creating results is rewarded.

Job Summary:

Do you have passion for Marketing? Do you enjoy paying attention to the details in a creative, from copy to call-to-action? Do you enjoy soliciting and incorporating feedback from various teams on the creative? Are you curious to see how your marketing campaign performed? Then look no further. We are looking for a dynamic, high energy Marketing Specialist, who will work closely with the Marketing Director, in developing marketing campaigns and seeing it through execution for retail deposit and digital banking products. She/he will collaborate closely with direct marketing, digital marketing, brand, agency and compliance partners in ensuring campaigns are delivered on time, within budget and with an eye for detail and accuracy.

Location: Oakland/San Francisco/Los Angeles/Flexible

The Team:

You’ll be part of Marketing Strategy team. The team focuses on developing strategy and working with various channel and operational leaders in bringing a marketing campaign to life. This role will support Retail Deposits (Checking, Savings, Money Market, CD, and Overdraft Products) and Digital Banking (Online banking, Mobile banking, Web Bill Pay, eStatements, Digital Wallet, etc.).

About the Role:

The Deposits and Digital Banking Marketing Specialist/Assistant Vice President will:

  • Support Marketing Director in developing and deploying high-impact marketing campaigns and assist in developing collateral for direct mail, email, landing pages, search, social, video and more.

  • Shepherd the creative through its development process by soliciting and implementing feedback from lines of business, channel, Compliance and brand partners. Work closely with channel leaders and agency in ensuring creative is developed in a timely fashion.

  • Continually test creative formats, channels, targeting, offers to drive towards business and marketing goals; Use data-driven insights to inform campaigns.

  • Ensure adherence to all bank compliance requirements, policies and procedures. Regularly interact with Marketing Shared Services, Legal and Compliance departments to manage the approval process for all marketing collaterals.

  • Work closely with analytics team in analyzing performance of campaigns and contribute insightful analysis to improve performance of campaigns.

  • Maintain campaign calendar via collaboration with the marketing director and line of business partners.

  • Develop and adapt creative for a variety of channels – email, direct mail, social, search, display, video and more.

  • Manage expectations, timely delivery of creative updates, and all internal communications related to campaigns. Maintain budget and track invoices.

  • Stay abreast of current marketing trends, consumer preferences and marketing best practices.


The Skills You Bring:

  • Undergraduate degree in Communications, Marketing or related field preferred

  • Minimum 4 years of marketing and/or related communications experience

  • Exceptional attention to details with strong project management and organizational skills is a must. Ability to manage multiple projects with shifting deadlines and priorities

  • Excellent relationship-building and interpersonal skills including ability to interact with Senior Leaders

  • Proficient in Microsoft Office applications, particularly Excel and PowerPoint

An Ideal Candidate would also have :

  • Marketing agency / Financial services/Consulting experience preferred

  • An eye for design and ability to direct agencies/graphic designers to create compelling marketing assets. Strong desire to test and learn

  • Exceptional written and verbal communication skills; Strong editing and proofreading skills

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified.

We are proud to be an Equal Opportunity / Affirmative Action Employer and committed to leveraging the diverse backgrounds, perspectives, and experience of our workforce to create opportunities for our colleagues and our business. We do not discriminate in employment decisions on the basis of any protected category.

A conviction is not an absolute bar to employment. Factors such as the age of the offense, evidence of rehabilitation, seriousness of violation, and job relatedness are considered in all employment decisions. Additionally, it's the bank's policy to only inquire into a candidate's criminal history after an offer has been made. Federal law prohibits banks from employing individuals who have been convicted of, or received a pretrial diversion for, certain offenses.

Job : Marketing & Communications

Primary Location : CALIFORNIA-Woodland Hills

Other Locations : CALIFORNIA-San Francisco

Job Posting : May 19, 2021, 11:32:36 AM

Shift: : Day

Schedule: : Full Time

Req ID: 10041936-WD